#ShareBeauty: A Campaign for Domestic Violence Survivors
The numbers are startling: One out of every three women in New Mexico is a victim of domestic violence. They are women like Carla, a mother of three, who was nearly strangled to death by her first ex-husband. She remarried, but he turned out to be an abuser as well. After years of enduring trauma, Carla finally found help through the Esperanza Shelter in Santa Fe.
Founded in 1976, Esperanza has grown to operate a 34-bed emergency shelter, a 24/7 crisis hotline, and a comprehensive menu of services including counseling, substance abuse therapy, and more. Art.i.fact supports Esperanza’s good work with regular donations of clothing and monetary contributions. This month, however, we want to do something special.
For the month of May, we’ll hold our first “Share Beauty” campaign: Bring in a new, unopened personal care item (or items!) through the end of May and receive 10% off a non-sale garment, a pair of shoes, a purse, or an accessory. Please bring items that offer a little luxury to women in need, including:
- Body lotion
- Shower gel
- Bar soap
- Facial care products
- Shampoo & conditioner
In addition, on Saturday, May 11 (which is the day before Mother’s Day), we’ll donate a percentage of the day’s sales to Esperanza. Let’s come together and help those who are helping women like Carla. With Esperanza’s guidance, Carla was able to recover from the trauma of abuse and make positive changes in her life. She is a new mom to her fourth child with a kind, loving man. For her, the Spanish word “esperanza” truly means “hope.”